Fair Trade, Oakland, CA.

In 2014, west elm became the first home goods retailer in the world to offer Fair Trade Certified™ rugs, handcrafted in India. When you purchase a Fair Trade Certified™ rug, you're supporting better living and working conditions. "West elm is empowering consumers to purchase according to their values and to help alleviate poverty through every Fair Trade Certified rug they buy," says Paul Rice, CEO + Founder of Fair Trade USA.