Privacy and Data Protection Policy

We are Williams-Sonoma UK Limited (company number 6046235), a subsidiary of Williams-Sonoma, Inc. Williams-Sonoma, Inc, and its subsidiaries own and operate under one or more of the brands west elm®, Williams-Sonoma®, Pottery Barn®, pottery barn kids® ("Williams-Sonoma, Inc. Brands").

We are committed to respecting your privacy and recognise the need to protect and manage information you share with us securely, and in accordance with the Data Protection Act 1998 (the "Act") and other applicable privacy and data protection laws. The purpose of this Privacy Policy is to inform you what information we may collect from you, how we use and share such information, and your rights in respect of it.

Please read this Privacy Policy carefully to understand our practices in respect of information you share with us and how we will treat it. By using this or any of the other Williams-Sonoma, Inc. Brands web sites you are confirming that you have read, understood and accepted the terms of this Privacy Policy.

Information We May Collect From You

There may be times when you visit our web site or one of our stores when we ask you to provide certain information about yourself, for example when you:

  • register on this web site;
  • purchase a product;
  • subscribe to a service;
  • register to receive marketing emails or catalogues; or
  • participate in contests, sweepstakes or promotions.

The type of information we may ask for may include your name, shipping/billing address, telephone number, email address, credit card information, birth date, gender, occupation, personal interests, and other information. We may also maintain a record of your product purchases, and any information you provide to us when you contact our customer support team.

We may also collect information about the way in which you access, navigate and use our web site to help personalise the shopping experience and analyse trends so we can continue to improve our customer experience. We may collect this information about all visitors to our web site, whether or not you register with us.

How We Use Information We Collect About You

Any personal information that we hold about you will be kept secure and will only be processed, used and/or disclosed by us to help administer our business and improve our services to you. Use may include:

  • processing, confirming, and tracking any purchase you make from us;
  • processing any subscription or registration you make to one of our services (e.g.; creating an account on our web site, subscribing for catalogue mailing and using our in-store consultation services);
  • maintaining your "Gift List";
  • maintaining our Design Lab services;
  • maintaining functionality on our website, e.g.: live chat or customer ratings/review;
  • analysing preferences, trends, and statistics;
  • informing you of our new products, services, and offers; and
  • providing you with other information from and about us, Williams- Sonoma, Inc. and Williams-Sonoma, Inc. Brands.

Please see "Disclosure to third parties" and "Marketing communications" below for further details about how we use your information.

Disclosure To Third Parties

To help us deliver an effective service, we work with a number of third party service providers (for example, payment card providers, shipping and courier firms and service providers who manage our IT systems and analytics). Your personal information may be disclosed to these other third parties from time to time to help us administer our operations. We call these third parties our "Service Providers".

We may also share your information with other Williams-Sonoma, Inc. Brands as well as partners who we have a close relationship with, so they can tell you about products and services that may be of interest to you. These trusted partners are known as our "Select Partners". We only share your details with Select Partners where you have told us that you are happy to hear about third party promotions. You can opt out of these promotions at any time. Further information about your choices in respect of promotions from Williams-Sonoma, Inc. Brands and our Select Partners can be found at "Marketing Communications" below. We may also disclose your personal information if requested by any governmental or regulatory body investigating suspected illegal activities, or when we otherwise believe the law or legal process requires it.

We will take steps to ensure that third parties will respect your privacy and comply with their own responsibilities under applicable privacy and data protection laws.

Transfers Outside Of The UK

Some of the third parties that we may share your information with may be located outside of the UK. For example, some of the Williams-Sonoma, Inc. Brands are located in the USA. We will only transfer your information outside of the UK when we have ensured that your privacy will be adequately safeguarded.

Marketing Communications

When you provide your details to us we will ask you to confirm whether you would like to receive marketing communications from us, the other Williams-Sonoma, Inc. Brands, and/or our Select Partners. You can do this via the "sign up for emails" form on the homepage, in-store and when you register for an online account. If you sign up to marketing communications you will receive information from us and/or third parties about products, promotions or special offers that may be of interest to you. These may be sent by email, SMS and post.

You can change your marketing communications preferences at any time by updating your preferences in "Your account" section of the web site, or by contacting us by calling 0800 404 9780 or sending us an email to You may also click the designated link at the bottom of all email advertisements to be removed from future email updates.

Please note that any requests to remove or update your contact information may take up to five business days from receipt of your opt-out for electronic marketing and up to 8 weeks from receipt of your opt-out for non-electronic marketing to process.


A "cookie" is a small data file that is placed on the hard drive of your computer when you visit a web site. We our Service Providers and other third parties may use cookies to keep track of how you use our website and services to help us provide a personalised service.

How we deploy “cookies”

We deploy cookies to help us to identify how users navigate to and around our web sites, to track your use of the web sites (for example, to enable us to process your orders) and to enable some of the features within the site that may be beneficial to you (for example, language preferences or advertising settings). We also use cookies to analyse audience size and user experience. We may also use technologies, such as our own cookies, to provide you with personalised online display advertising tailored to your interests. To opt out of our cookies used for this online advertising, click here. These are known as “First Party” cookies.

We may also use cookies issued by third parties (“Third Party” cookies) to track the websites you visited or search terms you used immediately prior to visiting this site. This helps us improve our online profile and tailor advertising to you.

Our use of First Party and Third Party cookies helps us deliver an effective online service to you.

Cookies deployed by our Service Providers and other third parties

Certain of our Service Providers may use cookies and other tracking technologies in order to provide the services we have engaged them to provide. We ensure that they only share the information they collect with us and other Service Providers.

These companies may use cookies and other tracking technologies during your visits to this and other web sites in order to provide advertisements about goods and services likely to be of interest to you.

For more information about the cookies we deploy see the table below. You can also learn more about cookies from

By using this website you consent to us deploying cookies as described above. If you do not wish to accept cookies from our site, or would like to stop cookies being stored on your computer in the future you can change the settings in your web browser to decline and / or delete cookies. See the "Help" section your browser menu for guidance on how to do this. Note that changing cookie settings may affect certain features within this website.


We maintain physical, electronic, and procedural safeguards to protect the confidentiality and security of information transmitted to us, including Secure Sockets Layer (SSL) technology on our web site. SSL encrypts your credit card number, name and address so only we are able to decode your information.

We urge you to keep any password that you establish with us in a safe place and not to divulge it to anyone. Also remember to log off your account and close your browser window when you have finished your visit. This is to ensure that others cannot access your account, especially if you are sharing a computer with someone else or are using a computer in a public place.

Retention Periods

We store information about you for only as long as we believe it may be required for the purposes described in this Privacy Policy, or to meet our legal requirements. Where your information is no longer required, we will ensure it is destroyed in a secure manner.

Protecting Children

We take special care to protect the safety and privacy of children.

Our web site is suitable to be viewed by children but it is not intended for use by individuals under the age of 16. Children under the age of 16 should always ask their parents or guardians for permission before providing any contact information to anyone online. We urge parents and guardians to participate in their children's online activities and use parental control or other web filtering technology to supervise children's access to the Internet.

Links To Third Party Web Sites

Our web site may contain links to web sites, "apps" and social media (such as Facebook and Twitter) operated and maintained by third parties, over which we have no control.

Links are provided for convenience only and are not endorsed or recommended by us. They should be used at your own risk.

You should always read the terms and conditions of use and the privacy policy of a linked web site before using any of its features or disclosing any information.

Online Advertising

We may advertise the Williams-Sonoma, Inc. Brands on third party web sites. These web sites are not endorsed, recommended or controlled by us.

These third parties may use cookies during your visits to their web sites in order to provide advertisements about goods and services that are likely to be of interest to you. To learn more about this behavioral advertising practice or to opt-out of this type of advertising, you can visit

Your Rights Regarding Personal Data

You may request details of personal information which we hold about you. A small fee will be payable. If you would like a copy of the information held on you call us at 0800 404 9780 or send us an email to You may ask us to correct or remove information that you think is inaccurate.

Changes To This Privacy And Data Protection Policy

We reserve the right to update our Privacy Policy at any time. Please ensure that you check this website regularly to review the current Privacy Policy against any preferences you may have indicated. Your continued use of our web site or other services constitutes your acceptance of the practices described in the revised Privacy Policy.

Governing Law

This Privacy Policy shall be governed and construed in accordance with English law and the courts of England and Wales shall have exclusive jurisdiction to settle any disputes which may arise out of or in connection with this Privacy Policy.

Your Feedback

To help us improve our Privacy Policy and practice, please give us your feedback. You can call us at 0800 404 9780 or send us an email to . If you wish to make a complaint about a breach of the privacy principles set out in the Act or other applicable law, you can call us at 0800 404 9780 or send us an email to We will promptly investigate your complaint and contact you in writing to notify you of the steps we will take to attempt to resolve your complaint.

Updated: December 2017